Kenyan rugby received a significant boost as Kenya Breweries Limited (KBL), through its iconic Tusker brand, announced a Ksh 10 million sponsorship package for the 2025 Kenya Cup. This partnership is set to elevate the semi-finals and finals of the premier club rugby competition, reinforcing KBL’s longstanding commitment to the growth of rugby in Kenya.
The sponsorship marks Tusker’s first major rugby collaboration of 2025, with promises of further engagements throughout the year. Tusker Marketing Manager Christine Kariuki emphasized the brand’s dedication to enhancing the sport’s development, stating, “For years, we have stood by Kenyan rugby, ensuring that players, teams, and fans have a platform to thrive. This season, we are proud to support the Kenya Cup’s most defining moments—the Semi-Finals and Finals—where champions are made and fans come together to celebrate the game”.
Impact on the Kenya Cup
The Kenya Cup has long been a cornerstone of Kenya Rugby Union’s (KRU) domestic rugby structure, serving as a launchpad for emerging and established talent. KRU CEO Thomas Odundo expressed gratitude for KBL’s unwavering support, noting that the sponsorship will significantly enhance the tournament experience for players and fans alike.
Beyond financial backing, KBL plans to engage fans through immersive matchday experiences and activations, making the climax of the 2025 Kenya Cup even more electrifying.
Upcoming Fixtures
The semi-finals are scheduled for Saturday, March 29, with defending champions Kabras RFC hosting Nondescripts RFC at the Kakamega Showground, while KCB Rugby faces Menengai Oilers at the Ruaraka Grounds in Nairobi. The winners will battle for the Kenya Cup title in the grand final on April 12, 2025.
This sponsorship deal not only underscores KBL’s commitment to Kenyan rugby but also sets the stage for an unforgettable conclusion to the 2025 Kenya Cup season. Rugby fans across the nation eagerly await the thrilling action ahead.
