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Premier League
Chelsea FC Secures AI Firm IFS as Front-of-Shirt Sponsor in Multi-Year Principal Partnership
Chelsea Football Club has finally filled the most prominent vacancy in its commercial portfolio, announcing AI technology company IFS as…
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Rugby
Electric Atmosphere at Nyayo as Germany and Argentina Conquer HSBC SVNS 2 Nairobi; Shujaa Takes Bronze
There is nothing quite like the roar of a home crowd at Nyayo National Stadium. I spent the last two…
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Sports Business
The €11 Million Cliff Edge: Why the UCL Play-off Round is the Most Dangerous Week in Football Business
The Champions League anthem is back, but for the 16 teams stepping onto the pitch this week, the melody sounds…
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Sports Business
How Super Bowl LX Rewrote the Sports Business Playbook
The dust has settled in Santa Clara, California, following Super Bowl LX, where the Seattle Seahawks claimed their second Lombardi…
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Kenya Premier League
Venue Change Alert: Posta Rangers vs. Shabana FC Moved to Wang’uru Stadium
Football fans in Kirinyaga County are in for a treat this weekend as Football Kenya Federation Premier League (FKFPL) action…
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Sports Business
Nairobi United Heartbreak: Late Ben Yedder Strike Sinks ‘Naibois’ in CAF Confederation Cup Thriller
It was a harsh lesson in continental football for Nairobi United on Sunday evening as Moroccan giants Wydad AC snatched…
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Sports Business
Antetokounmpo Sticks with Milwaukee as Rivals Pivot at the Buzzer
This article is written for sportsBiz.co.ke, focusing on the NBA clash between the Milwaukee Bucks and the Memphis Grizzlies, with…
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Kenya Premier League
Tragedy Hits Kakamega Homeboyz as Defender Silas Abungana Passes Away
The Kenyan football fraternity is in deep mourning following the tragic and sudden death of Kakamega Homeboyz FC defender Silas…
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Sports Business
FROM THE DEN TO THE VALLEY: Collins Sichenje Seals “Dream Move” to Charlton Athletic
It is official: Another Kenyan flag is flying high in English football. In a move that has delighted fans back…
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Sports Business
Deadline Day 2026: Palace Smash Record as Benzema Makes Shock Switch
The January 2026 transfer window has officially closed, and while the EFL Championship and Scottish leagues saw their fair share…
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